July 17, 2006

Wayne State spending $200,000 on billboards, study for Macomb

Wayne State last week launched a billboard campaign in Macomb County as the first step to increasing its presence in the county. WSU is spending about $200,000 on the campaign and a feasibility study to determine which courses it should offer in the county and where it should offer them. Currently, WSU offers courses at Macomb Community College's University Center. Enrollment there this year dropped 11 percent to 402 from 453 in 2003, said Nancy Barrett, Wayne State provost and senior vice president for academic affairs. If WSU expands in the county beyond its University Center presence, it will do so initially through a relationship with a local high school, she said. "There's been a lot of attention that Macomb County doesn't have a four-year university, Barrett said. \"What we\'d like to do is step into that void and be able to provide the upper-level courses people need to get a bachelor degree and to do it in the county.\"

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